Stop Counting All of Those Zeros.
Start Making Them All Matter.
Making the Zeros Count By Adam Katz is a field guide for navigating significant wealth with clarity, intention, and impact.
For those who have achieved extraordinary financial success — and are now asking, what actually matters?
↓
THE REALITY NO ONE TALKS ABOUT
Significant wealth is not the destination.
It’s a gateway.
A gateway into a world where:
Expectations multiply
Advice never stops
Relationships subtly shift
And freedom can feel surprisingly disorienting
The rules that helped you build wealth do not always help you live well with it.
Making the Zeros Count is the compass for that upside-down terrain.
THIS IS NOT A BOOK ABOUT MORE
It’s a book about meaning.
Adam Katz draws from decades advising ultra-high-net-worth individuals to explore what happens after liquidity, after the exit, after the windfall (including his experience post his own exit).
Inside, you’ll discover practical mental models — “Carries” — designed to help you:
Navigate judgment, pressure, and unsolicited “guidance”
Design your Tuesdays when you could literally do anything
Deploy capital — financial and human — with intention
Shift from accumulation to amplification
Multiply impact across family, community, and society
This is not conventional financial advice.
It’s a framework for living deliberately when scale changes everything.
FOR THOSE WHO HAVE ARRIVED — AND ARE JUST BEGINNING
Extreme wealth can create noise.
This book offers signal.
It helps you clarify your “why” in a world obsessed with “how much.”
Because once the zeros are there, the real question becomes:
What will you do with them?
You built it.
Now build what it’s for.
Make the zeros count.
ABOUT ADAM KATZ
Adam Katz is a trusted advisor to individuals and families navigating complex wealth transitions. Having worked closely with those inside the “looking glass,” inclusive of his first person vantage point, he understands that financial success often introduces deeper questions — about identity, purpose, responsibility, and legacy.
Making the Zeros Count distills those lived conversations into a guide for thoughtful, intentional stewardship of capital and life.
MORE //
What People are saying
“Adam’s perspective has stayed with my wife and me long after we finished the book. His idea of ‘random acts of kindness’ reshaped the way we think about money—shifting us from a scarcity mindset to one of abundance. That reminder that a little extra generosity can change someone’s day has, in many ways, impacted us even more than the people on the receiving end. It clarified what money is for and how small, intentional gestures can create real everyday impact. It’s the kind of insight every entrepreneur navigating an exit should hear.”
— Stephen Ellsworth, Co-Founder of Poppi“I am proud to have built a category-defining brand not only in quality, but also purpose. The types of conversations I’ve had with Adam over the past decade have helped shape many of my personal mindsets about money and meaning. Similar to my company’s mission, my own relationship to money has helped me further many charitable endeavors. After all these years, I’m so glad he’s sharing these ideas in his book, and I’m hopeful it will unlock a generosity and giving mindset for anyone reading it. The wealth management industry should be paying attention to this book!”
— Dave Heath, Co-Founder & Chairman of Bombas“I remember sitting with Adam at lunch jotting down my ‘wish list’ on an actual napkin. His framing within this book of how to think about money and the ‘marginal utility’ of additional dollars has been extremely empowering.”
— Lauren Bosworth, Founder of LoveWellness